Particle Fever is an original avant-garde sports brand in China that breaks the traditional definition of sportswear. Our design process for this space is equally experimental and stands apart from conventional spatial design. While exploring new possibilities in space design, the brand itself was constantly evolving and redefining its identity. The sense of the unknown and uncertainty allowed us to uncover numerous new opportunities. The process was incredibly engaging, much like humanity’s ongoing exploration of the vast, unknown universe. This project is not merely a spatial design initiative; it is an experimental journey that helps redefine the brand’s tone and direction for the future through innovative spatial design.