On the day of the new brand launch, Common Gender also unveiled the brand's POP-UP concept store for the first time at the West Bund Art Center, and the style of the whole POP-UP store is more American industrial style, with simple black and cement colors, with old TVs and old chairs as retro elements. The brand's first catwalk did not take the form of a traditional fashion show, but created the feeling of a music festival and a party, reflecting the freedom and rock 'n' roll feeling at the heart of the brand.